FOR ADVERTISERS

Why should you advertise in JOPP?

Perhaps you shouldn’t.

Yes, JOPP provides advertisers with some of the most unique methods of publication advertising, such as TV-like ads for a fraction of the cost.

Yes, JOPP provides advertisers with unprecedented exposure for their product.

No, JOPP does not accept advertising from all companies or product lines.

Our readership knows that we publish our Online journal with the highest standards of scientific accuracy, credibility, and integrity; no bull, no myth, no conjecture, no hype. That is why we have such a huge readership. And with these standards in mind we want our advertisements to complement what JOPP represents. If you can advertise with us, every reader will know that your product has received passing marks in our product review process. You will belong to an exclusive group of manufacturers and the world will know that your product ranks among the highest in your niche.

JOPP ADVERTISING BASICS
Journal of Pure Power translates the latest scientific developments in all the sports sciences into a user-friendly format so all athletes and coaches, regardless of level of competitiveness, can learn from these findings and apply them in an effort to maximize their performance. Our area of emphasis lies within strength and power sports, meaning that from the powerlifter, weightlifter, and strongman competitor to the football and volleyball player, wrestler, boxer, and sprinter—and anyone in between—all strength and power athletes and coaches rank among our potential readership.

HOWEVER, we do not accept advertising from every company or for every product. Our readers expect the highest levels of scientific accuracy, credibility, and integrity from JOPP and we will not compromise that trust with advertisements for products that do not mirror those standards. In short, our readers expect the highest quality from JOPP, in both our editorial content and advertising, and we will not let them down.

Before accepting any advertisement, we require complete literature on technical specifications for your product. We will closely review these specifications and possibly test your product ourselves, and we will then notify you of our acceptance or rejection of your product advertisement.

SPECIAL CONSIDERATION FOR NUTRITIONAL SUPPLEMENT MANUFACTURERS
There are two major concerns for consumers regarding nutritional supplements: effectiveness and ingredients.

Independent university research consistently disputes most supplement manufacturers’ claims, particularly as these claims relate to sports performance enhancement. We therefore require a nutritional supplement manufacturer to provide us with independent and peer-reviewed research for purposes of review. In addition, independent laboratory research has consistently found that nutritional supplements either lack greatly in specified ingredients and/or their amounts, have dangerously high levels of ingredients, and/or are tainted with trace amounts of substances banned by the International Olympic Committee and other sporting organizations that employ doping control. To address this issue, we require supplement advertisers to also provide us with an independent laboratory analysis of the product they seek to advertise with us.

SPECIAL CONSIDERATION FOR COMPETITION AND CONFERENCE ADVERTISEMENTS
Our objective does not only lie in spreading the word of science, but also in promoting strength and power sport. So from the professional conference to a local weightlifting meet, we will run your advertisement at a discount and we will offer you the same sort of features as for product advertisements. Please contact us at ads@jopp.us to obtain more information.

ADVERTISING CAMPAIGNS
We offer two main types of advertising: display ads and classified ads.

Display Advertising
You have two sizes to choose from, an 11x8.5 full-screen ad or a 10x7 full-page ad framed within our journal’s margin information. You may select from the following features:

Feature Requirements
Standard display ad 72dpi JPEG
Interactive display ad¹ 72dpi PDF
Interactive movie ad² 72dpi PDF
1. Includes a clickable link to your website, product, etc.
2. Includes a movie clip embedded within your ad or a clickable link to your movie clip on our server.

Classified Advertising
This is the most cost-effective way to get your message to our readers, and we will even include a picture or logo at no additional charge; it’s basically a miniature display ad.

If quality, integrity, and credibility are important to you, drop us a line at ads@jopp.us so we may provide you with additional information regarding our readership, ad campaign costs, etc.